Lee Broughton

Lee Broughton is the President and co-founder of Counterpublic, and the Chief Brand Architect for St. Louis CITY SC as well as a member of the team’s ownership group. Broughton worked as a brand marketing professional for more than twenty years. His career spanned both agency/consultancy in London, England, and various leadership roles within the brand marketing department of Enterprise Holdings, including Vice President of Global Brand Marketing.

Broughton also founded and runs his own brand strategy practice, Broughton Brand Company (BBC), which worked closely with Greater St. Louis Inc. and other leading St. Louis business development organizations to create and launch the STLMade movement. A tireless advocate for the city of St. Louis, Broughton serves on the board of directors for the Pulitzer Arts Foundation, the Donald Danforth Plant Science Center, and The Luminary, one of St. Louis’s leading contemporary art institutions.

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