Counterpublic Reimagined
We’re growing and so is our brand.
We are thrilled to announce the launch of Counterpublic’s new brand identity, marking an exciting new chapter in our ongoing journey to reimagine the role of art in public life. This refreshed identity includes a bold new logo, custom fonts, and dynamic visuals designed for both print and digital communications, including our social media, newsletter, and signage. Designed by HOUR Studio, this new brand reflects growth in the organization as we establish programs and projects outside of exhibition and open a new home in 2025, ushering in a new era of Counterpublic—one that's even more dynamic, inclusive, and forward-thinking.
As we continue to grow and evolve, we remain deeply committed to engaging with our community, celebrating St. Louis’s rich cultural landscape, and creating opportunities for generational change. We hope that this new brand identity will allow us to more effectively share our work and our mission with you—our community of supporters, artists, and collaborators.
What’s New?
A Bold New Logo: Clean design with dynamic capabilities, the logo represents our always-evolving process and our forward-thinking approach to art.
Fresh Fonts + Visuals: Contemporary typography with glyphs and design functions, bringing playfulness and energy to our message and reflecting the vibrancy of the communities we engage.
Signature Colors: Yellow remains our signature color with neutrals to complement and highlight stories and images of art and community.
A Unified Look Across Platforms: Whether you’re visiting our website, following us on social media, attending one of our events, or reading our newsletter, our new visual identity will bring consistency and clarity to our communication.
Our current identity is specifically connected to the Counterpublic 2023 exhibition and will remain in use in archival material. This new brand will allow for more experimentation in each edition. Future exhibitions and major projects will continue to have stand-alone designs unique to their themes and focus areas.
Thank you for your continued dedication to Counterpublic. We look forward to embarking on this new visual journey with you as we build a future full of bold ideas, impactful art, and lasting change.
